Bara
My name is Bara Widiandika Pelealu, I’m a digital product designer based in Tangerang Selatan, Indonesia. I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
I started off as a graphic designer, learning more towards visual aesthetics only. But as I worked on a project that required me to design my company web, I learned about design specialty called UI/UX Design and got pulled into the world of UX. So now, my goal is to create product experiences that are easy to use, helpful, and look great.
My career so far
I've successfully helped various industries like Insurance, HR, EdTech, and Digital Marketing, enhanced their digital product user experience.
P
Pxl Creative House
Founder & UX Development
From 2022 - present
Leading a team of tech experts to do several web & app projects. I act as a business owner, project leader, and designer.
C
PT. Cipta Kreasi
Creative and Product Designer Lead
From 2023 - Present
Leveraged user insights and digitalized event industry best practices. I ensure that pre-event and post-event flow is not only meet user needs but also exceed business expectations.
I
IFG Life
UI/UX Designer
From 2022 - 2023
Elevating the company's app usage and customer retention trough data research, design, and prototyping.
Skills
01.
User experience design
I create user journeys, flows, and prototypes. Together with stakeholders, I test and refine, delivering a product that exceeds user needs and business goals.
02.
Visual design
I breathe life into brands with captivating colors, styles, and patterns. Crafting stunning interfaces that marry beauty and usability, I create amazing experiences.
03.
Consistency/
Design system
I build a solid design foundation, documenting every block for a cohesive system. From buttons to typography, I ensure a consistent and polished look across your entire product.